KFC, Can I Get My Hands on That Marketing/PR Campaign?

If you’re an everyday social media user, like myself, I know you’ve heard all the buzz about KFC’s brand new “UNTHINK” campaign. Twitter, Facebook, Youtube, and popular blogs! It’s everywhere. I tip my hat off to the marketing/pr team for banging out a campaign that indeed generated a great deal of buzz. I was reading an article by AdAge that discussed the power of the Oprah partnership….check it out: http://adage.com/article?article_id=136484

So let’s discuss some of their tactics.

• KFC actually got the QUEEN of change agents to participate in this initiative. They’re giving away 2 pieces of chicken, 2 sides and a biscuit…all for free! I hope they have enough inventory. I woke up to a phone call by a good friend who is an avid supporter. She then informed me of the latest Oprah accomplishment, soon after that it was everywhere I went…facebook status updates, tweets, text messages and PHONE CALLS (This one is a bit much).

• They’ve jumped on the social media bandwagon; utilizing twitter and youtube to promote this awesome sampling initiative (Follow them at http://www.twitter.com/kfc_colonel ). The Oprah collaboration helped them to reach the #1 topic of discussion on twitter and various youtube video views.

• Yesterday, if you had time to catch your favorite TV show, you probably saw their commercial advertisements. For someone who doesn’t spend a lot of time watching television, yesterday I saw the commercial at least 5 times. I’m sure a great deal of their budget was dedicated to commercial advertising…smart move. The Oprah initiative generated the buzz and they re-enforced the information with commercials…..I love it! Also, they included Rap City’s Joe Clair as a celebrity spokesperson….I don’t quite understand the relevance but they’re still awesome!

Overall, KFC did a great job at generating buzz! Let’s just hope they have enough inventory because this can turn into a crisis real fast.

 

 

-Sophisticated Brother